Product Marketing Manager (Mobile Gaming)

TL;DR

Product Marketing Manager (Mobile Gaming): Driving global category strategy, go-to-market planning, and product marketing for hirify.global’s mobile and wearables ecosystem with an accent on product positioning, campaign management, and sales growth. Focus on executing global product launches, building strategic partnerships, and leveraging consumer insights to scale brand awareness in the mobile gaming space.

Location: Must be based in Irvine, CA

Salary: $93,564 – $157,967

Company

A global leader in gaming hardware, software, and systems dedicated to revolutionizing the gaming experience.

What you will do

• Define and execute global product marketing strategies for the mobile gaming and wearables category.
• Lead end-to-end go-to-market planning and global product launches across all sales channels.
• Manage category performance, including revenue accountability, forecasting, and drive-to-goal actions.
• Develop compelling marketing campaigns, content, and messaging to strengthen brand and product awareness.
• Collaborate with cross-functional stakeholders in PR, sales, operations, and regional marketing to ensure global alignment.
• Conduct market and competitive analysis to influence future product roadmaps and positioning.

Requirements

• 5+ years of experience in product or category marketing within consumer electronics.
• Strong background in gaming hardware, with mobile gaming or wearables experience preferred.
• Proven track record in leading global product launches and complex go-to-market executions.
• Deep understanding of global sales channels including retail, carrier, and direct-to-consumer models.
• Experience managing international cross-functional teams in a fast-paced, matrixed organization.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook).

Nice to have

• Experience in VR/AR hardware marketing.
• Proven history of managing high-impact partnerships with gaming publishers or hardware platforms.

Culture & Benefits

• Opportunity to make a global impact in a gamer-centric work environment.
• Exposure to international teams across 5 continents.
• Focus on accelerated personal and professional growth.
• Inclusive, respectful, and fair workplace culture.
• Commitment to providing reasonable accommodations to ensure all team members succeed.