User Acquisition Manager (Gamedev)

TL;DR

User Acquisition Manager (Gamedev): Driving growth for a diverse portfolio of mobile games through multi-channel performance marketing campaigns with an accent on budget optimization, ASO, and high-quality user retention. Focus on scaling campaigns across major platforms, leveraging privacy-centric attribution data, and collaborating with creative teams to maximize LTV and ROAS.

Location: El Segundo, California

Salary: $108,100 – $135,200

Company

A leading global toy and family entertainment company with an iconic brand portfolio and a diverse range of digital gaming experiences.

What you will do

• Plan, execute, and optimize multi-channel UA and retargeting campaigns across platforms like Meta, Google UAC, TikTok, and Apple Search Ads.
• Manage and strategically allocate multi-million-dollar monthly budgets to hit LTV and ROAS targets.
• Conduct A/B testing on audiences, bidding strategies, and funnel performance to drive scalable growth.
• Partner with creative teams to produce high-performing static and video assets informed by performance insights.
• Improve app store visibility via keyword optimization and asset testing using industry-standard ASO tools.
• Collaborate with product, live-ops, and analytics teams to align UA efforts with in-game events and monetization goals.

Requirements

• 3–5 years of experience managing UA and retargeting campaigns specifically for mobile F2P games.
• Expertise in media buying across major platforms including Meta, Google UAC, TikTok, and Apple Search Ads.
• Proven record of managing significant monthly budgets and optimizing for ROAS/LTV.
• Deep knowledge of ASO practices, including keyword strategy and creative testing.
• Proficiency with privacy-centric frameworks (SKAdNetwork, Privacy Sandbox) and MMP data like Singular or AppsFlyer.
• Strong analytical mindset and ability to communicate data-driven strategies to cross-functional teams.

Nice to have

• Experience with AdMon platforms.
• Prior experience in high-growth, fast-moving environments.

Culture & Benefits

• Comprehensive benefits package designed to empower employees and support their full potential.
• Inclusive workplace culture that values diverse perspectives and respects individual voices.
• Opportunities to work with iconic global brands in a performance-driven, innovative environment.
• Focus on collaboration, innovation, and execution as core company behaviors.