Director Of Product Marketing (Fintech)

TL;DR

Director of Product Marketing (Fintech): Leading the go-to-market strategy and commercialization for the Genius POS portfolio with an accent on product positioning, sales enablement, and market segmentation. Focus on driving revenue growth, orchestrating product launches, and developing data-driven strategies to scale the business within the retail vertical.

Location: Must be legally authorized to work in the United States without sponsorship. Onsite roles based in Atlanta, GA; Austin, TX; Oklahoma City, OK; Charlotte, NC; Cincinnati, OH; Denver, CO; or Tempe, AZ.

Salary: $160,000–$170,000

Company

hirify.global is a leading provider of payment technology and software solutions, enabling millions of buyers and sellers to move money securely and efficiently.

What you will do

• Lead, mentor, and develop a high-performing team of product marketers.
• Develop differentiated product positioning and messaging based on audience and competitive insights.
• Orchestrate end-to-end product launches, from initial messaging to tracking usage success.
• Lead comprehensive go-to-market plans to drive product adoption and customer engagement.
• Create sales enablement materials, including collaterals, demos, and tools to support channel sales.
• Define strategic segmentation frameworks and conduct white space analysis to identify growth opportunities.

Requirements

• Minimum 8 years of experience in product marketing.
• Must be legally authorized to work in the United States without sponsorship.
• Proven experience in new product introduction processes for a multinational company.
• Deep understanding of the retail vertical and financial literacy.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with experience in market sizing and performance reporting.

Culture & Benefits

• Opportunity to work on a high-growth product portfolio within a global fintech leader.
• Collaborative environment working across product, marketing, and commercialization teams.
• Focus on professional development and team leadership.
• Competitive compensation package with base salary and performance considerations.