Programmatic Campaign Manager (MedTech)

TL;DR

Programmatic Campaign Manager (MedTech): Developing and executing multi-channel programmatic advertising strategies for healthcare clients with an accent on campaign lifecycle management, performance optimization, and audience targeting. Focus on interpreting complex attribution data, managing programmatic deals, and mentoring junior team members to drive growth and ROI.

Location: USA-based position (Inferred from 401(k), US health insurance, and US-specific benefits).

Salary: $80,000 – $90,000

Company

A leading healthcare information services company providing health information to consumers and professionals.

What you will do

• Develop and oversee multi-channel programmatic media strategies including display, video, OTT, and digital audio.
• Manage end-to-end campaign lifecycles from planning and implementation to reporting and optimization.
• Negotiate and implement direct and private marketplace deals with media partners.
• Analyze campaign performance data and attribution models to provide actionable insights.
• Collaborate with internal data and ad ops teams to support tag management and reporting integrations.
• Perform quality assurance for junior team builds and provide mentorship to team members.

Requirements

• 3+ years of experience in programmatic advertising across multiple channels.
• Expertise with DSPs, DMPs, ad verification tools, and tag management systems.
• Proficiency in Google Analytics, Excel, and data visualization tools.
• Strong understanding of digital media metrics and audience segmentation.
• Ability to communicate complex technical data clearly to stakeholders.
• Experience with healthcare marketing and HIPAA compliance is highly desirable.

Culture & Benefits

• Comprehensive health insurance including medical, dental, and vision coverage.
• 401(k) retirement plan with employer matching.
• Paid Time Off including vacation, sick leave, and flexible holidays.
• Life and Disability insurance.
• Employee Assistance Program (EAP) for personal support.
• Eligibility for a discretionary company bonus based on business performance.