Digital Marketing Manager (Medtech)

TL;DR

Digital Marketing Manager (Medtech): Managing and executing multi-channel engagement campaigns to grow and retain the physician audience with an accent on data-driven optimization of user journeys across email, mobile, and social platforms. Focus on analyzing performance metrics to scale marketing initiatives and collaborating with cross-functional teams to drive engagement.

Compensation: $74,000 - $80,000

Company

Medscape, a division of hirify.global, empowers healthcare professionals with award-winning clinical information and education tools.

What you will do

• Lead marketing strategy for campaigns aimed at increasing healthcare professional audience engagement.
• Manage multi-channel efforts including email, in-app messaging, push notifications, and paid digital ads.
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize retention strategies.
• Partner with Design, UX, and Editorial teams to ensure consistent brand alignment.
• Test, iterate, and scale marketing campaigns using A/B testing and audience segmentation.

Requirements

• 3+ years of digital marketing experience, ideally within healthcare or health tech.
• Proven track record managing email and app-based marketing campaigns.
• Strong analytical mindset with experience using data to drive strategy.
• Excellent written and verbal communication skills.
• Must be authorized to work in the United States, as this role includes US-specific benefits such as 401(k).

Nice to have

• Experience with Salesforce Marketing Cloud, Airship, Adobe Analytics, or Google Analytics.
• Familiarity with healthcare professional marketing compliance considerations.
• Advanced proficiency in Microsoft Excel for reporting and analysis.

Culture & Benefits

• Comprehensive health insurance (medical, dental, vision).
• 401(k) retirement plan with employer matching.
• Generous paid time off, including vacation and sick leave.
• Life and disability insurance coverage.
• Employee Assistance Program (EAP) and commuter benefits.