Senior Marketing Manager (Health Plans)

TL;DR

Senior Marketing Manager (Health Plans): Driving go-to-market strategy and demand generation campaigns for payer organizations with an accent on messaging, positioning, and multi-channel execution. Focus on accelerating pipeline growth, developing tailored sales enablement assets, and leveraging data insights to optimize engagement within the healthcare payer segment.

Location: Must be based in the United States (based on US-specific benefits such as 401(k)).

Salary: $90,000 - $110,000

Company

hirify.global Ignite is a growth partner for healthcare organizations, offering comprehensive digital solutions to optimize health experiences and outcomes.

What you will do

• Define and refine messaging frameworks and value propositions specifically for health plan buyers.
• Develop and execute multi-channel go-to-market strategies to accelerate pipeline growth.
• Lead integrated campaigns from top-of-funnel awareness through to sales enablement.
• Collaborate across content, design, and digital teams to launch assets like landing pages, webinars, and paid media.
• Leverage CRM and marketing platforms to analyze performance and provide actionable insights to leadership.
• Partner with Product Marketing and Sales to translate capabilities into compelling value stories.

Requirements

• 5+ years of B2B marketing experience within the healthcare, health plans, or health tech sectors.
• Proven track record in go-to-market strategy and demand generation.
• Expertise in storytelling with the ability to simplify complex concepts for business audiences.
• Demonstrated experience using Salesforce, Pardot, or similar marketing automation platforms.
• Ability to lead cross-functional projects within a matrixed organization.
• Data-driven mindset with the ability to track and report on marketing KPIs.

Nice to have

• Experience in health IT or digital health startups.
• Familiarity with diverse payer buyer personas including clinical and strategy leaders.
• Background in developing sales enablement and customer success materials.
• Experience using AI-enabled tools to improve marketing efficiency.

Culture & Benefits

• Comprehensive health insurance including medical, dental, and vision coverage.
• 401(k) retirement plan with employer matching.
• Generous paid time off policy covering vacation, sick leave, and holidays.
• Discretionary company bonus program based on business results.
• Life and disability insurance alongside an Employee Assistance Program.