TL;DR
Senior Partner Marketing Manager (Alliances): Leading marketing strategy and execution for strategic technology alliances, primarily AWS, with an accent on joint go-to-market plans to accelerate awareness, pipeline, and revenue. Focus on integrated campaigns across digital programs, events, content, and marketplace initiatives to drive measurable impact.
Location: Remote (United States | Canada)
Salary: $133,000 USD and $193,000 USD (USA-based roles) or $117,000 CAD and $170,000 CAD (Canada-based roles)
Company
hirify.global is building the foundation for a safe, productive digital future by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted.
What you will do
- Own the global marketing strategy and joint go-to-market planning for AWS and priority technology alliance partners.
- Build and execute integrated co-marketing campaigns including digital programs, events, content, webinars, marketplace initiatives, and field activation.
- Drive measurable pipeline and revenue contribution through partner-sourced and partner-influenced initiatives.
- Manage AWS Marketplace marketing initiatives, including co-sell readiness, campaign development, and performance tracking.
- Enable Sales and Field teams with partner-focused assets, campaigns, and activation toolkits.
Requirements
- 6+ years of experience in B2B marketing, with at least 3+ years focused on partner or alliance marketing.
- Proven experience working with AWS and/or hyperscaler ecosystems.
- Strong understanding of cloud marketplaces, co-sell programs, and ecosystem GTM motions.
- Demonstrated ability to drive measurable pipeline and revenue impact.
- Excellent written and verbal communication skills.
Nice to have
- Experience in cybersecurity or SaaS.
- Familiarity with AWS Partner Network (APN) programs and funding mechanisms.
- Experience managing global or multi-region campaigns.
Culture & Benefits
- Prioritize collaboration, clear and transparent communication, and receptiveness to feedback.
- Offer competitive health benefits and a generous PTO policy.
- Provide an RSU program for most employees and a retirement matching program.
- Foster a remote-first work environment with paid volunteer days and peer-to-peer recognition.
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