Media Operations Manager (Marketing)

TL;DR

Media Operations Manager (Marketing): Leading the development and execution of digital paid media campaigns across various platforms to amplify brand awareness and drive audience engagement with an accent on data-driven strategy and ad performance optimization. Focus on managing media budgets, collaborating with internal stakeholders for campaign setup, and ensuring compliance with industry standards and platform guidelines.

Location: Must be based in Los Angeles, CA, USA

Salary: $120,000–$132,000 USD

Company

hirify.global is a global leader in kids and family entertainment, managing beloved franchises through content production, audience reach, and consumer products.

What you will do

• Lead and execute paid media campaigns on social, search, and emerging digital platforms to drive growth and conversion.
• Analyze and implement bespoke media strategies in collaboration with the Digital Marketing Director.
• Monitor campaign performance and provide actionable insights to improve KPIs and maximize return on ad spend.
• Collaborate with cross-functional teams including sales, client success, and technical support to resolve ad-serving and tracking issues.
• Generate regular reports on campaign revenue, performance metrics, and ad operations for internal stakeholders.
• Advise on ad creative best practices and ensure all materials comply with legal requirements and platform guidelines.

Requirements

• Must be located in Los Angeles, CA
• Proven experience executing digital campaigns across Google Ads, Meta Ads Manager, TikTok, and other major platforms.
• Strong analytical and strategic skills with the ability to translate data into actionable marketing decisions.
• Excellent communication skills with the ability to present strategies to diverse audiences.
• Experience in managing media budgets and tracking expenditures.
• Knowledge of digital landscape trends, specifically regarding online video and social media platforms.

Nice to have

• Background in advertising to children.
• Familiarity with marketing in the family entertainment or digital media sector.

Culture & Benefits

• Opportunity to work with internationally recognized, beloved family brands.
• Commitment to a culture of belonging, diversity, equity, and inclusion.
• Supportive work environment focused on creativity and individuality.
• Competitive benefits package and investment in professional growth.