Manager, Social Marketing (Gamedev)

TL;DR

Manager, Social Marketing (Gamedev): Developing and executing best-in-class Social Marketing campaigns across the Firaxis portfolio, including the Civilization and XCOM franchises with an accent on audience insights and social engagement. Focus on developing platform-specific global social marketing strategies to increase presence across social channels and promote positive sentiment and growth for player communities.

Location: Novato, California, United States

Salary: $100,200 and $148,320 Year

Company

hirify.global Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

What you will do

• Serve as the social marketing expert, collaborating with cross-functional teams.
• Collaborate in the development of social marketing strategy.
• Develop and execute social marketing campaigns from audience insights.
• Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.
• Steer creative ideation and social content development needed to launch best-in-class campaigns.
• Partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations.

Requirements

• A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.
• An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.
• Deep understanding of community & social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).
• Strong knowledge and proficiency with social marketing and reporting tools.
• Excellent written and interpersonal communication skills.
• Strong team management skills and cross-functional leadership competency.

Culture & Benefits

• Inclusive work environment encouraging teams to come as they are.
• Dedicated to diversity and inclusion.
• Full range of medical, financial, and other benefits.