Paid Media Specialist (Adtech)

TL;DR

Paid Media Specialist (Adtech): Managing paid campaigns across platforms like Google, LinkedIn, and Meta with a strong focus on measurable outcomes and data-driven growth. Focus on optimizing campaigns through budget reallocation, bidding strategies, creative updates, and audience targeting.

Location: Hybrid and remote work options with flexible hours to support work-life balance in Austin, TX. Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.

Company

hirify.global builds innovative software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and integrations to the most advanced data science and AI/ML techniques on the market.

What you will do

• Plan, set up, and launch campaigns across Google, Bing, LinkedIn, YouTube, Meta, and other platforms.
• Continuously refine campaigns through budget reallocation, bidding strategies, creative updates, and audience targeting.
• Manage multi-country campaigns, balancing standardization and localization while ensuring compliance with data privacy regulations.
• Run structured tests across keywords, creatives, landing pages, and audiences to improve efficiency and conversion.
• Partner with ABM, Brand, Campaign, and Partner Marketing teams to align paid strategy with overall objectives.
• Analyze performance and deliver clear, actionable insights to stakeholders.

Requirements

• Hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta.
• Strong focus on measurable outcomes, using website behavior, conversion data, and attribution insights to guide decisions.
• Experience in managing budgets, targeting, and campaign structures with precision and care.
• Ability to continuously test creatives, audiences, and bidding strategies to improve performance.
• Collaborative mindset, working closely with marketing, data, and operations teams to align paid media with broader campaign goals.

Culture & Benefits

• Help scale a product that empowers people worldwide to make better decisions with data.
• Take full responsibility for your channels while collaborating with a highly skilled, international team.
• Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.
• Hybrid and remote work options with flexible hours to support work-life balance.