APAC Digital Marketing Manager (SaaS)

TL;DR

APAC Digital Marketing Manager (SaaS): Leading digital marketing strategy and performance execution across APAC markets with an accent on demand generation and pipeline growth. Focus on utilizing AI-first workflows to optimize performance channels, managing local platforms like Yahoo and Naver, and driving high-converting regional marketing initiatives.

Location: Must be based in or able to work from the Sydney or Tokyo offices with a mandatory hybrid schedule (in-office Mon/Tue/Thu).

Company

hirify.global is a collaborative workspace platform that connects documentation, projects, and AI-driven productivity tools for millions of users.

What you will do

• Define and execute APAC digital marketing strategies to drive qualified pipeline across priority markets.
• Manage performance marketing channels including Meta, LinkedIn, Google, Yahoo (Japan), and Naver (Korea).
• Operationalize AI tools to accelerate creative iteration, localization, and performance reporting.
• Collaborate with global teams to align APAC requirements with overall performance marketing budgets and launches.
• Lead regional website initiatives and email nurture campaigns to improve conversion and regional demand.
• Synthesize regional insights and demand generation data to provide recommendations to stakeholders.

Requirements

• Proven experience in B2B digital demand generation within the APAC region.
• Hands-on expertise in performance marketing channels and lifecycle levers like email nurturing.
• Familiarity with marketing tech stacks including Salesforce, Marketo, and Customer.io.
• Must be fluent in Japanese (native or professional) and professional business English.
• Experience managing agency or freelance partners for local channel execution.
• Ability to optimize landing pages and conversion flows with a strong focus on CRO.

Nice to have

• Experience partnering with Sales teams on pipeline target alignment.
• Background in running multi-country experimentation programs and testing frameworks.
• Demonstrable examples of AI application in digital marketing workflows.

Culture & Benefits

• Commitment to diversity and inclusive hiring practices.
• Collaborative work environment focused on in-person connection during anchor days.
• Opportunities to work with global teams at a high-growth, product-focused company.
• Commitment to professional growth and adoption of innovative AI-driven workflows.