Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Owning the GTM strategy, positioning, and sales enablement for a user research platform with an accent on AI-powered product narratives and competitive differentiation. Focus on building high-conversion sales assets and driving end-to-end product launches to align sales and product functions.

Location: Must be based in-person at the office in Brisbane, Australia

Company

hirify.global is a user research platform that helps teams streamline participant recruitment and insight gathering to build user-centric products.

What you will do

• Own and facilitate GTM strategy, including positioning, messaging, and launch plans across Sales, Demand Gen, and Success.
• Build high-impact sales enablement tools such as battlecards, objection handling guides, and demo scripts.
• Manage an AI-powered product knowledge base as the company's single source of truth.
• Drive end-to-end product and feature launches.
• Maintain automated, real-time competitive intelligence in a fast-evolving AI category.
• Partner with Content and Demand Gen teams to create bottom-of-funnel content that converts intent into meetings.

Requirements

• 5+ years of experience in B2B SaaS with deep expertise in positioning and launches.
• Fluency in sales qualification and closing frameworks (e.g., MEDDICC).
• Proven ability to create enablement assets that are actively adopted by sales teams.
• AI fluency integrated into your professional workflow.
• Experience with competitive positioning and differentiation in crowded markets.
• Exceptional writing skills for translating complex technical products into compelling narratives.

Nice to have

• Background in research, insights, or data/AI-adjacent fields.

Culture & Benefits

• Generous leave policy: 7 weeks of annual leave in total (including monthly hirify.global Days).
• Daily buffet lunch prepared by an in-house chef.
• Free public transport to and from the office.
• Vibrant and social workplace environment.