Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Leading strategic positioning and go-to-market execution for a property management software suite with an accent on narrative development, competitive analysis, and cross-functional alignment. Focus on driving product adoption, refining ICPs, and creating high-impact sales enablement tools to accelerate conversion.

Location: Must be based in the United States

Company

hirify.global builds mobile and cloud solutions that connect property management teams with real-time data and insights to improve resident experiences.

What you will do

• Develop and maintain product positioning, messaging, and value propositions across all product lines.
• Own the end-to-end GTM strategy and execution for new product launches.
• Define and refine ICPs and personas using customer research and competitive analysis.
• Create sales enablement tools including battlecards, pitch decks, and pricing guides.
• Collaborate with Product and Finance teams on pricing strategy, packaging, and product naming.
• Lead cross-functional alignment through positioning briefs and leadership updates.

Requirements

• 5+ years of B2B SaaS product marketing experience with a track record of owning full GTM launches.
• Exceptional messaging and storytelling skills with the ability to translate complex capabilities into customer-centric narratives.
• Proven ability to influence without authority across Product, Sales, and Marketing teams.
• Experience conducting competitive analysis, customer interviews, and market research.
• Comfort working in a fast-moving, ambiguous environment with a strong bias toward action.
• Must be authorized to work in the United States.

Culture & Benefits

• Values-driven, flexible, and supportive culture with no egos or politics.
• Commitment to diversity, equity, and inclusion in all hiring and workplace practices.
• Focus on long-term impact and enabling others through systems.
• Opportunity to work in a scaleup environment that leverages technology and AI to simplify complexity.