VP Marketing (Football)

TL;DR

VP Marketing (Football): Defining and executing the global football marketing strategy for a leading sports streaming platform with an accent on driving subscriber acquisition, engagement, and retention across diverse international markets. Focus on building and leading high-performing teams, managing global marketing budgets, and developing data-driven campaigns to establish the platform as the premier destination for football fans worldwide.

Location: Hybrid (London, UK)

Company

A global leader in sports streaming, revolutionizing how fans consume sports content through innovative, world-class technology.

What you will do

• Define and own the global football marketing strategy to drive consumer acquisition, engagement, and retention.
• Lead, inspire, and develop a high-performance marketing team including CRM and brand specialists.
• Build cross-functional relationships with regional leads, product, data, and commercial teams.
• Oversee the global marketing budget, ensuring effective allocation and measurable ROI across channels.
• Develop and activate strategic partnerships and sponsorships to amplify reach.
• Track performance KPIs across the full funnel and report strategic recommendations to senior leadership.

Requirements

• Senior marketing leadership experience (VP or Director level) within a global sports, media, or subscription business.
• Genuine passion for football and deep understanding of the global football ecosystem.
• Proven track record of driving consumer growth and managing significant marketing budgets.
• Demonstrated ability to lead and develop high-performing teams within matrix organizations.
• Exceptional communication skills with executive presence to influence senior stakeholders.
• Must be based in or able to work from London as per the hybrid office requirement.

Nice to have

• Familiarity with streaming, OTT, or subscription-based business models.
• Experience marketing to diverse, international audiences across multiple languages and cultures.
• Existing network within the global football or sports media industry.
• Strong understanding of data-driven marketing and CRM best practices at scale.

Culture & Benefits

• Opportunity to lead high-profile marketing initiatives for a truly global sports product.
• Inclusive work environment that values equality, diversity, and varied perspectives.
• Focus on innovation, agility, and creativity in a fast-paced media environment.
• High-impact role with visibility at the most senior levels of the organization.