VP Marketing (InsurTech)

TL;DR

VP Marketing (InsurTech): Leading the global marketing organization to drive pipeline growth, revenue generation, and market visibility with an accent on GTM strategy and commercial growth. Focus on building high-converting demand generation channels, optimizing the marketing funnel, and managing strategic analyst relations.

Location: Based in London

Company

hirify.global is an insurance technology company providing a data-driven software platform to manage the entire policy lifecycle across all lines of business.

What you will do

• Define and execute the global Go-To-Market (GTM) strategy and segment positioning to establish clear value propositions.
• Accelerate the sales pipeline by focusing spend on high-converting channels and ensuring rigorous data integrity.
• Partner with the CRO to achieve annual and quarterly pipeline objectives and drive marketing-influenced ARR growth.
• Oversee global brand strategy, corporate communications, and public relations to increase industry share of voice.
• Manage strategic relationships with industry analysts, advisory firms, and market influencers.
• Lead and mentor the global marketing team, overseeing the MarTech roadmap and investment ROI.

Requirements

• 5+ years of professional B2B marketing experience in SaaS, Enterprise Software, InsurTech, or FinTech.
• 3+ years in senior marketing leadership roles with direct responsibility for pipeline and revenue outcomes.
• Analytical mindset focused on pipeline diagnostics, data attribution, and funnel efficiency.
• Proven success scaling global demand generation and Account-Based Marketing (ABM) programs.
• Experience managing significant global marketing budgets with a strict focus on ROI.
• Must be based in London.

Culture & Benefits

• High-performance culture driven by values of collaboration, evolution, and making a tangible imprint.
• Equal-opportunity employer committed to diversity and inclusion.
• Opportunity to lead a global function within a scaling insurance technology environment.