Vp, Media Strategy (Patient Sme)

TL;DR

VP, Media Strategy (Patient SME): Advising clients on consumer/patient media strategy and optimizing their media efforts, serving as a liaison between agency teams and the client omnichannel group. Focus on shaping consumer media planning processes and providing direction for planning engagements.

Location: Hybrid (New Hope, PA)

Company

Addressable Health is a precision media agency delivering zero waste media using an omnichannel orchestration platform for life science brands.

What you will do

• Oversee consumer media strategy, plan, and execution as part of the client's omnichannel team.
• Analyze performance reports & insights to shape media strategy.
• Review and provide feedback on media vendor plans, execution, and optimizations.
• Bring new ideas, opportunities, and best practices to the client.
• Help improve the quality of consumer media services and support the development & delivery of consumer media plans.
• Advise on media planning and operations best practices, process development, and tool selection.

Requirements

• 7+ years of agency or comparable experience, some management experience preferred.
• 5-7+ years of digital media planning experience.
• Experience across consumer & HCP omnichannel channels.
• Expertise in cross-channel media tools.
• Confidence in interpreting marketing & media performance data.
• Understanding of CRM disciplines.

Nice to have

• College degree in marketing, advertising, communications or science/medicine.
• Experience with TV.
• Understanding of SEO and earned media strategies and tactics.

Culture & Benefits

• hirify.global is an Equal Employment Employer and is committed to the culture of Inclusion and Diversity.