Director Lifecycle Marketing

TL;DR

Director Lifecycle Marketing (Marketing): Lead and execute multi-channel lifecycle marketing campaigns to drive member engagement from enrollment through ongoing benefit use with an accent on data-driven conversion optimization and personalized member journeys. Focus on designing automated, compliant marketing programs and analyzing KPIs to improve activation and sustained participation.

Location: Must be based in the United States with authorization to work without sponsorship.

Salary: $100,000 - $120,000 annually (NYC-based applicants)

Company

hirify.global is a global leader in women’s health and family building solutions, partnering with employers and health plans to provide comprehensive fertility and women's health benefits.

What you will do

• Develop and execute targeted campaigns to convert interest into enrollment completion.
• Lead post-enrollment lifecycle marketing strategies to drive activation and sustained engagement.
• Build automated multi-channel journeys across email, SMS, and push notifications.
• Segment audiences for personalized marketing experiences.
• Define and report on lifecycle KPIs and optimize campaigns based on data insights.
• Collaborate with product, legal, and analytics teams to ensure compliance and alignment.

Requirements

• Must be based in the United States and authorized to work without sponsorship.
• 8+ years experience in lifecycle, CRM, or retention marketing, preferably in healthcare or digital health.
• Proven success improving conversion and engagement through data-driven automated campaigns.
• Hands-on experience with lifecycle marketing and analytics tools (e.g., Braze, HubSpot, Looker).
• Strong understanding of B2B2C marketing dynamics and compliance (HIPAA, CAN-SPAM).
• Excellent project management and communication skills.

Nice to have

• Experience building enrollment or conversion journeys in regulated environments.
• Familiarity with healthcare engagement funnels and behavioral marketing techniques.
• Background in A/B testing and journey optimization.
• Copywriting or content experience translating complex health topics.

Culture & Benefits

• Family-friendly benefits including paid parental leave and fertility support.
• Health, dental, vision, and life insurance options.
• Paid time off including vacation, sick leave, and flex days.
• Company equity, bonus program, and 401(k) with match.
• Learning and development programs and mentorship.
• Hybrid work with 3 days a week in NY office and onsite meals/snacks.