Director - Commercial Go To Market (Gamedev)

TL;DR

Director - Commercial Go to Market (Gamedev): Leading the commercial operating system for iconic games at retail with an accent on consistent launches, store performance, and revenue growth. Focus on launch readiness, retailer onboarding, and cross-functional rollout.

Location: Renton, WA, United States

Salary: $180,700.00 to $271,100.00

Company

hirify.global connects people around the world through play and imagination.

What you will do

• Own the Retail Operating System: Build and manage a coordinated launch and retail performance framework for tabletop releases.
• Lead GTM Governance: Set decision frameworks, launch thresholds, routes for resolving blocking issues, and go/no-go recommendations.
• Manage the Retailer Lifecycle: Coordinate store entry, onboarding, and growth within the Wizards Play Network.
• Drive Retail Performance: Recognize and track metrics associated with store success, converting data into meaningful improvements.
• Build Repeatable Commercial Programs: Develop scalable programs and activations to reduce launch variance and improve predictability.
• Align Digital and Retail Touchpoints: Ensure digital platforms support in-store participation and direct players to events and purchase opportunities.

Requirements

• 10+ years of experience holding leadership positions in retail, channel management, or go-to-market strategy.
• Driven comprehensive go-to-market process for physical or mixed physical and digital products.
• Experience building and operating cross-functional launch systems with clear governance and accountability.
• Strong analytical skills with experience translating performance data into investment decisions and implementation adjustments.
• Experience managing retail or partner ecosystems with measurable revenue impact.
• Clear executive communication skills with the ability to present tradeoffs, risks, and performance outcomes to senior leadership.

Nice to have

• Experience within specialty or hobby retail networks.
• Experience scaling customer success or partner lifecycle programs.
• Familiarity with structured operating cadences such as weekly, monthly, and quarterly business reviews.

Culture & Benefits

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement