Staff Product Marketing Manager (SaaS)

Location: Remote - Irvine, California, United States

Salary: $115,000–$150,000 annually

Company

Cloud-based dental software provider delivering AI-powered practice management, imaging, and revenue cycle automation solutions for dental service organizations and multi-location groups.

What you will do

• Own portfolio-level go-to-market strategy, positioning, competitive strategy, messaging, and launch planning.
• Lead end-to-end product launches across Product, Sales, Account Management, and Marketing.
• Create product briefs, one-pagers, battlecards, presentations, web copy, and customer-facing content.
• Develop customer marketing, lifecycle communications, and in-product messaging to increase feature adoption, utilization, and retention.
• Provide market intelligence, customer insights, ROI models, and proof points to inform pricing, packaging, and roadmap decisions.
• Define performance metrics and present leadership-ready insights for continuous improvement.

Requirements

• 8–11+ years of product marketing experience, with significant depth in B2B SaaS.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience owning portfolio-level go-to-market strategy and complex product launches with measurable business impact.
• Expertise in positioning, messaging, competitive strategy, customer research, and market analysis.
• Strong written and verbal communication skills, including executive presentations and external thought leadership.
• Ability to lead cross-functional initiatives and influence senior stakeholders with high autonomy.

Nice to have

• Dental, healthcare, or healthtech experience.
• Advanced degree or relevant certifications.
• Experience with CRM, marketing automation, or project management tools.

Culture & Benefits

• Remote work arrangement associated with Irvine, California.
• Opportunity to shape the market position of a dental SaaS category leader.
• Cross-functional collaboration with Product, Sales, Account Management, and Marketing.
• Role includes external thought leadership through content, industry events, webinars, and executive presentations.