Lead Product Marketing Manager, Verticals (Fintech)

Location: Hybrid in New York, NY or San Francisco, CA. Relocation expense coverage to NYC or SF is available if needed.

Target base salary: $190,000–$260,000, plus equity. Final compensation depends on location and hiring level.

Company

Ramp builds financial infrastructure that automates payment authorization, risk detection, spend categorization, accounting, and other finance workflows for businesses.

What you will do

• Set the vertical portfolio strategy through business cases, opportunity sizing, segmentation, and investment priorities.
• Own the vertical business scorecard, including pipeline, win rate, product activation, workflow adoption, attach, channel performance, and customer proof.
• Develop deep expertise in construction, architecture and engineering, nonprofits, and public-sector finance workflows, buying dynamics, regulations, ecosystems, and competitors.
• Translate market evidence into product requirements and influence the product roadmap.
• Build cross-product narratives, positioning, sales plays, campaigns, launches, demos, and adoption plans for each priority vertical.
• Lead market-facing programs and operating cadences across Product, Growth, Sales, Partnerships, Marketing, Communications, and Finance while building customer and partner feedback loops.

Requirements

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or a strategic go-to-market function.
• Experience building go-to-market strategy for a specific industry or workflow-heavy market, with a strong point of view on verticalization.
• Deep familiarity with construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
• Experience influencing product strategy with customer, competitive, market, and funnel evidence, and owning integrated B2B campaigns from planning through measurement.
• Strong data literacy and exceptional written and verbal communication, including the ability to create executive business cases, product narratives, and sales plays.
• Ability to lead senior cross-functional partners without formal authority, work through ambiguity, and use AI tools for research, analysis, writing, and operating workflows.

Nice to have

• Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
• Experience with Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, Intacct, or other construction ERP and accounting platforms.
• Experience marketing a multi-product platform or building a product marketing or industry marketing function from the ground up.
• Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners.

Culture & Benefits

• Flexible PTO and centralized home-office equipment ordering.
• Medical, dental, and vision coverage, including full employee coverage in applicable plans.
• 401(k) with employer match, retirement plans, life and disability coverage, and employee assistance programs.
• Parental leave of up to 16 weeks for birthing and bonding or 8 weeks for bonding only at 100% pay.
• Health and wellness, fertility, pet insurance, and weekly coffee stipends.
• In-office meals, snacks, drinks, and budget for intra-office travel.