Partner Marketing Manager (SaaS)

TL;DR

Partner Marketing Manager (SaaS): Designing and executing demand generation strategies for the South-Eastern European market with an accent on partner collaboration, co-marketing initiatives, and lead generation. Focus on driving revenue growth through strategic GTM motions, content creation, and analyzing campaign performance to optimize regional results.

Location: Barcelona, Spain (Onsite role)

Company

hirify.global provides a comprehensive business management platform centralizing HR, finance, and operations workflows for over 700,000 users globally.

What you will do

• Create and execute regional partner marketing acquisition strategies to support business objectives.
• Develop and manage co-marketing plans including webinars, events, and joint content campaigns.
• Lead GTM initiatives and coordinate with sales and partnerships teams to ensure regional alignment.
• Empower partners by providing marketing playbooks, assets, and ongoing enablement support.
• Analyze campaign performance and report on key metrics like pipeline, leads, and revenue conversion.
• Identify growth opportunities through continuous testing, iteration, and data-driven insights.

Requirements

• English: Professional proficiency required.
• Language: Professional proficiency in Greek, Serbian, Croatian, or Bulgarian is required.
• Proven experience in B2B digital marketing within a SaaS or tech environment.
• Background in partner or co-marketing initiatives including demand generation and GTM execution.
• Strong collaborative skills to work effectively with internal teams and external partners.
• Ability to thrive in a fast-paced environment and prioritize tasks independently.

Culture & Benefits

• Private health insurance via Alan.
• Gym and wellness memberships through Wellhub.
• Tax-saving benefits via Cobee.
• Language classes and continuous learning support.
• Office perks including breakfast, organic fruit, and free coffee.
• Pet-friendly, multicultural working environment in Barcelona.