Senior Manager, Marketing Analytics (Fintech)

TL;DR

Senior Manager, Marketing Analytics (Fintech): Leading digital marketing analytics and performance measurement across acquisition and growth efforts with an accent on measurement frameworks, executive reporting, and insights that drive customer acquisition. Focus on translating complex data into executive-level insights, developing forecasting models, and supporting privacy-first measurement practices.

Location: Hybrid in Atlanta, GA. Requires two days in the office weekly.

Salary: $100k-$140k

Company

hirify.global is an international specialist insurer focused on key areas of expertise and strength, underpinned by a culture that encourages challenging convention and looking for a better way of doing things.

What you will do

• Own the end-to-end marketing analytics and measurement strategy across paid media, owned digital experiences, and CRM data.
• Define and evolve KPIs, dashboards, and performance frameworks aligned to business outcomes such as policy binds, premium, conversion quality, and customer lifetime value.
• Translate complex data into clear, executive-level insights and recommendations to inform investment and optimization decisions.
• Lead analytics for digital acquisition channels, including Search, SEO, Paid Social, Programmatic Display/Video, Affiliates, and emerging discovery/search experiences.
• Serve as the primary owner of Google Analytics 4 (GA4), including event design, conversion tracking, and data quality.

Requirements

• 5+ years of experience in marketing analytics, with a strong emphasis on digital acquisition and performance measurement.
• Hands-on expertise with Google Analytics 4 (GA4), including event-based measurement, conversion design, and data validation.
• Proven experience working with tag management platforms, preferably Google Tag Manager (GTM) or Tealium.
• Deep understanding of digital marketing channels including SEM, SEO, Paid Social, Programmatic Display/Video, and Affiliates.
• Ability to design and deliver executive-level dashboards, reports, and readouts that clearly communicate insights, risks, and recommendations.
• Must be able to work in a hybrid environment and be in the Atlanta office two days a week.

Nice to have

• Previous experience in the insurance industry.

Culture & Benefits

• Comprehensive health insurance, vision, dental and FSA plans.
• 401(k) with competitive company matching.
• 24 Paid time off days plus 2 hirify.global days,10 paid holidays plus 1 paid floating holiday, and ability to purchase up to 5 PTO days.
• Paid parental leave and 4-week paid sabbatical after every 5 years of service.
• Company paid subscription to Headspace to support employees’ mental health and wellbeing.