Social Media Manager (FMCG)

TL;DR

Social Media Manager (FMCG): Managing the daily social presence for a major beauty and wellness brand with an accent on content ideation, community engagement, and performance tracking. Focus on maintaining a consistent brand voice across platforms, coordinating multi-channel calendars, and translating data insights into impactful content strategies.

Location: Must be based in or able to commute to London (Hybrid: 3 days per week in office)

Company

hirify.global is a specialist agency that designs, builds, and runs bespoke in-house marketing ecosystems for global brands using integrated AI solutions.

What you will do

• Create and manage social content calendars across TikTok, Instagram, and YouTube.
• Write and adapt platform-native copy ensuring consistent brand tone of voice.
• Coordinate with creative teams to deliver assets on time and within brand specifications.
• Monitor and proactively engage with the brand community to foster inclusivity.
• Track performance metrics and collaborate with data analysts to build a learning loop for content optimization.
• Stay current with platform algorithm changes and emerging digital trends to identify reactive content opportunities.

Requirements

• 3-5 years of experience in social media management for consumer brands (FMCG, beauty, or wellness).
• Strong fluency across TikTok, Instagram, and YouTube algorithms and audience behaviors.
• Proven ability to manage social content calendars and publishing workflows using tools like Sprinklr, Hootsuite, or Sprout Social.
• Strong organisational skills with experience managing multiple workstreams and deadlines.
• English: Professional proficiency required.
• Ability to interpret performance data and report on reach, engagement, and audience growth.

Culture & Benefits

• Part of The Brandtech Group, operating at the forefront of AI-driven creative technology.
• Opportunity to work with major global FMCG and beauty brands.
• Collaborative environment valuing pro-inclusive and anti-racist initiatives.
• Focus on sustainability with science-based environmental goals.
• Commitment to professional development and continuous learning.