Social Media Manager (B2B)

TL;DR

Social Media Manager (B2B): Developing and implementing social media strategies for an international B2B pharmaceutical client with an accent on LinkedIn growth and lead generation. Focus on managing paid and organic campaigns, analyzing user data via Google Analytics, and integrating Gen AI tools into content workflows.

Location: Hybrid in London, United Kingdom

Company

A specialist agency that designs, builds, and runs bespoke in-house marketing ecosystems for global brands, leveraging cutting-edge AI technology.

What you will do

• Develop and own the B2B social media strategy, primarily for LinkedIn, focusing on lead generation, audience growth, and engagement.
• Plan and deliver on-brand organic and paid content using scheduling platforms, ensuring optimization for performance.
• Execute end-to-end paid social campaigns, including strategy, budget management, and ROI reporting.
• Analyze platform data and Google Analytics to optimize channel performance and produce monthly reports for senior stakeholders.
• Manage social communities and facilitate discussions while maintaining a consistent brand voice across channels.
• Collaborate with internal teams and third-party agencies to align on deliverables and timelines.

Requirements

• Proven experience as a Social Media Manager in B2B environments.
• Deep expertise in LinkedIn paid campaign management and content strategy for professional audiences.
• Proficiency with social media management platforms and Google Analytics.
• Experience managing paid budgets, including forecasting and spend tracking.
• Advanced proficiency with Gen AI tools for content drafting, research, and workflow optimization.
• Location: Must be based in London for hybrid work.

Nice to have

• Experience in the pharmaceutical or events sector.

Culture & Benefits

• Opportunity to work with cutting-edge AI solutions to enhance creativity and efficiency.
• Inclusive, anti-racist, and pro-inclusive community and working environment.
• Commitment to sustainability with science-based emissions reduction targets.
• Culture rooted in ambition, imagination, and continuous learning.