Growth Marketing Manager (Legaltech)

TL;DR

Growth Marketing Manager (Legaltech/AI): Designing and executing multi-channel demand generation programs and ABM strategies to drive pipeline for a legal software platform with an accent on AI-driven content scaling. Focus on leveraging LLMs and prompt engineering to increase content velocity and personalize buyer narratives across channels.

Location: Hybrid: Must be based in Austin, Chicago, Denver, New Jersey, New York City, Philadelphia, Raleigh, or Toronto with an expectation to be in the office at least 3 days a week.

Salary: $65,000 – $80,000 (US) / $89,000 – $110,000 CAD (Ontario)

Company

hirify.global transforms how the world’s top law firms operate through AI-powered software and innovation.

What you will do

• Design and execute multi-channel demand generation programs (email, webinars, sponsorships) mapped to buyer personas and pain points.
• Develop and manage ABM program plans in collaboration with Sales leaders to target whitespace accounts and drive bookings.
• Partner with BDR and Customer Success teams to improve lead conversion and handling across the funnel.
• Architect threaded programs across email, social, and web to ensure narrative continuity and buyer relevance.
• Serve as an AI specialist, leveraging LLMs and prompt engineering to produce, test, and iterate content at scale.
• Measure and report on program performance, including pipeline contribution, conversion rates, and ROI.

Requirements

• 5–8+ years of experience in demand generation, growth marketing, or content engineering.
• Proficiency with marketing and sales tools including Marketo, Salesforce, and 6Sense.
• Demonstrated expertise using AI tools and platforms (LLMs, generative AI, prompt engineering) to scale content.
• Deep understanding of marketing analytics and metric-driven decision making.
• Proven ability to design coherent multi-channel threaded content programs.

Nice to have

• Experience in LegalTech, Enterprise Software, or SaaS.

Culture & Benefits

• Collaborative environment where team members support each other and act with integrity.
• Opportunity to work with a global team solving complex problems at the intersection of law and AI.
• Clear professional growth opportunities and the chance to make a large-scale impact.
• Comprehensive benefits package including medical, dental, vision, and a 401(k) with company match.