Growth Marketing Manager (LegalTech)

TL;DR

Growth Marketing Manager (LegalTech): Develops and executes marketing campaigns to generate MQLs, SQLs, and marketing-influenced pipeline to scale customer revenue growth efforts, supporting global sales targets with an accent on integrating company value propositions into the buyer's journey. Focus on demand generation programs mapped to buyer personas and ABM programs for incremental pipeline and bookings.

Location: This position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week.

Salary: $65,000 to $80,000. The position has a base salary range of $89,000 to $110,000 CAD (Ontario Applicants).

Company

hirify.global delivers transformational and globally-trusted solutions to law firms and corporate legal teams worldwide.

What you will do

• Design and execute demand generation programs to create compelling content.
• Work with Sales Leaders to develop and support whitespace and product focused ABM programs plans.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities.
• Manage and execute global virtual events, webinars, multi-touch emails, 3rd party sponsorships, etc.
• Work closely with Business Development Representative (BDR) team and Customer Success Managers (CSMA) to improve MEL, MQL, and SQL conversion rates and lead handling processes.

Requirements

• 5+ years of professional Marketing experience preferably in the Tech/Software and or Legal Tech space.
• Proficient experience with using marketing and sales tools (Marketo, hubspot, Salesforce, 6Sense).
• Deep understanding of marketing analytics and how to make metric driven decisions.

Culture & Benefits

• Emphasis on helping each other grow, doing the right thing always, and being part of a journey to amplify impact.
• Focus on tools that matter to the difference-makers in the legal world and amplifying their impact.
• Global, dynamic, and diverse work environment where employees can grow, listen, empathize, and problem-solve together.
• Comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, generous paid time off, and a supportive work-life balance.
• Career paths and opportunities for professional development.