Product Marketing Manager

TL;DR

Product Marketing Manager (SaaS): Shaping product positioning and communication for a workplace management platform with an accent on customer engagement, messaging, and sales enablement. Focus on launching new features, understanding customer insights, and competitive research to drive product adoption and market resonance.

Location: Hybrid, Boston Area

Company

hirify.global is a leading global workplace management platform, serving over 7,000 customers and shaping the future of the modern workplace experience.

What you will do

• Lead new feature rollouts, from launch to communication to driving adoption across various channels.
• Develop a deep understanding of the customer base through data, defining personas and translating insights into fresh messaging.
• Conduct competitive research and positioning to update assessments of key competitors and empower the Sales team.
• Track feature adoption and customer engagement using Metabase dashboards, analyzing per-venue impact for marketing materials.
• Conduct pricing and market research to deliver quarterly product and market analyses.
• Own AllBooked Product onboarding for new employees.

Requirements

• Bachelor's Degree.
• Minimum 4+ years of professional experience in product marketing.
• Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets.
• Excellent storyteller with a background in product marketing and an emphasis on positioning, content/messaging, and sales enablement.
• Excellent writer and communicator with the ability to create high-quality sales and customer-facing content, including web content and presentation material.
• Have a strong understanding of product marketing concepts, approaches, and tools.

Culture & Benefits

• Competitive salary, benefits package, and paid time off.
• Flexible schedule.
• Creative and collaborative work environment.
• Direct exposure to the leadership team across departments.
• Be empowered to leave a significant mark on the product and the customers.