Principal Product Marketing Manager (SaaS)

TL;DR

Principal Product Marketing Manager (SaaS): Developing and executing product positioning, messaging, and storytelling strategies for DEX solutions with an accent on translating complex technical features into human-centric narratives. Focus on aligning GTM strategies with product and sales, elevating brand presence to C-level audiences, and driving demand and revenue in a fast-evolving market.

Location: Hybrid work model (US locations only).

Salary: $132,000 – $207,000.

Company

hirify.global is the leader in digital employee experience management software, providing IT leaders with unprecedented insights to diagnose and fix issues at scale.

What you will do

• Amplify the company's role as the DEX category leader to analysts, press, and executive audiences.
• Build persona-based narratives that resonate with IT operations and CIO-level stakeholders.
• Craft compelling product positioning and value frameworks that differentiate the portfolio.
• Own GTM strategy for major launches and cross-sell initiatives in alignment with Product and Sales teams.
• Develop high-impact content including solution briefs, ROI stories, and executive-level presentations.
• Partner with Sales Enablement to provide field teams with effective tools and messaging.

Requirements

• 8+ years of Product Marketing experience in B2B SaaS or enterprise software.
• Proven expertise in crafting persona-based storytelling connecting technical solutions to executive priorities.
• Demonstrated experience as a category evangelist and thought leader.
• Strong background in GTM strategy, competitive positioning, and launch execution.
• Ability to operate at the velocity of agile product and engineering teams.
• Excellent executive presence and presentation skills.

Culture & Benefits

• Comprehensive benefits including health, dental, and vision insurance covered 100% for US employees.
• Flexible work hours and an unlimited vacation policy in addition to 11 company-paid holidays.
• 401(k) retirement plan with up to 4% company matching contributions.
• Generous parental leave policies for primary and secondary caregivers.
• Free access to professional training platforms for career development.
• Structured onboarding processes to foster team integration and connection.