Senior Lifecycle Specialist

TL;DR

Senior Lifecycle Specialist (Marketing): Manage and execute end-to-end CRM strategies and communications plans focusing on email, push notifications, and in-app messages. With an accent on customer data activation, multi-channel communication refinement, and retention strategy development. Focus on defining customer lifecycle, segmenting clients for targeting, and tracking campaign success metrics to deliver measurable insights.

Location: Buenos Aires with office presence in Madrid and home office friendly flexible schedule

Company

hirify.global is a leading tech platform for culture and live entertainment, democratizing access to culture and entertainment worldwide with data-driven technology and partnerships with major industry leaders.

What you will do

• Manage activation of customer data to develop and execute CRM strategies across multiple marketing channels including email, push notifications, and in-app messages.
• Continuously refine multi-channel communications and develop retention strategies to enhance customer experience.
• Support CRM Manager in defining customer lifecycle and contact strategies across all touch-points.
• Define key client segments for improved targeting and CRM program effectiveness.
• Ensure all campaigns have clear success metrics, track and analyze performance, and own weekly/monthly reporting and ad hoc deep dives.

Requirements

• Location: Based in Buenos Aires with ability to work in Madrid office and flexible home office options
• Minimum 3 years experience in Digital Marketing and CRM in mobile and web environments.
• Experience with Salesforce Marketing Cloud and ESPs like Mailchimp or Sendgrid.
• Proficient in HTML and good copywriting skills.
• Ability to develop and optimize CRM flows to drive revenue and leverage consumer data for marketing insights.
• Fluent English communication skills.

Culture & Benefits

• Opportunity to impact a high-growth global category leader.
• 40% discount on hirify.global events and experiences.
• Work in Madrid office with possible travel across markets.
• Home office friendly and flexible schedule.
• Health insurance and flexible remuneration with tax exemption.
• English and Spanish lessons, Gympass membership, free food and drinks at office.
• Possibility to receive salary advances via Payflow.