Product Marketer (SMB)

TL;DR

Product Marketer (SMB): Developing and optimizing sales narratives, battle-cards, and pitch frameworks for the SMB segment with an accent on translating product value into actionable insights for the sales team. Focus on driving sales outcomes through structured feedback loops, competitive positioning, and data-driven iterations.

Location: Must be legally eligible to work in France, Belgium, or Spain.

Company

hirify.global is a vertically integrated health partner combining insurance and smart healthcare delivery to provide a member-centric care experience.

What you will do

• Define and evolve the sales pitch, objection-handling playbooks, and competitive differentiation for the SMB segment.
• Maintain and update product knowledge bases, pitch decks, and battle-cards used by the Sales team.
• Deliver interactive training sessions to Sales teams to build sales mastery and ensure adoption of developed assets.
• Run structured feedback loops by collecting signals from customers and the market to influence product and brand strategy.
• Attend regular customer meetings to test narratives live and gather field evidence for asset improvement.
• Scale core narratives across multiple market segments to drive consistent business growth.

Requirements

• Minimum 3 years of experience in B2B Marketing (product marketing or sales enablement).
• Strong written communication skills in both English and French.
• Must be legally eligible to work in France, Belgium, or Spain.
• Proven track record of measuring the impact of sales narratives and competitive positioning.
• Analytical mindset with the ability to define success metrics and iterate based on data.
• Willingness to engage directly with Sales teams and participate in field customer meetings.

Nice to have

• Experience in high-growth, B2B SaaS, or high-tech environments.
• Familiarity with health insurance, HR tech, or SMB sales motions.
• Experience using sales enablement tools and frameworks.

Culture & Benefits

• Remote-first work flexibility with opportunities for in-person collaboration.
• Exposure to a culture based on radical transparency, distributed ownership, and long-term thinking.
• High-growth environment with a focus on self-growth and continuous learning.
• Collaborative environment that values direct, positive feedback and innovative working methods.