Senior Field Marketing Manager (EdTech)

TL;DR

Senior Demand Generation Manager (B2B): Driving B2B demand generation strategy and execution with an accent on AI-driven campaign optimization and field marketing events across multiple European regions. Focus on managing end-to-end event delivery, paid media collaboration, and pipeline analytics to fuel high-quality sales leads.

Location: Hybrid work model with offices in London and Madrid

Company

hirify.global is a leading EdTech product company and part of the Chegg family, focused on AI-powered language learning with a global community of over 120 million users.

What you will do

• Oversee B2B demand generation strategy ensuring steady flow of MQLs and SQLs to meet growth targets.
• Lead planning and execution of B2B events across core European regions using AI-driven analytics and ABM tactics.
• Collaborate with Paid Marketing team to optimize campaigns on LinkedIn, Google Ads, leveraging AI for real-time optimization.
• Partner with Organic/Content teams to develop inbound lead generation content like whitepapers and webinars.
• Coordinate with New Business and Customer Success teams for lead follow-up and pipeline ownership.
• Manage event budgets, contracts, and analytics reporting using HubSpot CRM with AI-enhanced insights.

Requirements

• Proven experience in B2B Demand Generation or Field Marketing, preferably in SaaS or EdTech.
• Strong full-funnel marketing expertise balancing brand events and demand channels.
• AI-first mindset with experience in campaign optimization and predictive modeling.
• Excellent project management and stakeholder coordination skills.
• Proficiency in CRM systems, ideally HubSpot, and data-driven decision making.
• Fluency in English required; additional European languages are a plus.

Culture & Benefits

• Hybrid work with centrally located offices in London and Madrid offering free meals and snacks.
• Private health insurance and personal training budget for career growth.
• Flexible working hours and enhanced parental leave policies.
• Regular social activities and team events to foster connection.

Hiring process

• CV review followed by an initial chat about experience and role fit.
• Interview with the Hiring Manager.
• At-home case study to demonstrate skills.
• Final interview to review case study and meet team members.