Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing and executing go-to-market strategies for complex B2B software solutions with an accent on translating technical functionalities into clear, customer-centric messaging. Focus on creating impactful marketing assets, driving product adoption, and collaborating across sales and product teams to address market challenges.

Location: Must be based in Arlington, VA

Salary: $100,000–$120,000

Company

hirify.global provides specialized intelligence and software solutions for professionals in government, legal, tax, and accounting sectors.

What you will do

• Develop and execute product marketing strategies aligned with organizational goals.
• Define unique value propositions tailored to specific customer segments and decision-makers.
• Partner with Sales and Product teams to launch new features and roadmap initiatives.
• Create sales-ready content including product briefs, case studies, and feature guides.
• Collaborate on webinars, demos, and presentations to highlight product capabilities.
• Gather customer insights through feedback and research to influence the product roadmap.

Requirements

• Bachelor's degree or equivalent experience required.
• 5+ years of technical product marketing experience, preferably in SaaS B2B.
• Proven experience in go-to-market strategy and product content development.
• Exceptional ability to translate technical details into customer-centric messaging.
• Strong interpersonal skills for cross-functional collaboration.
• Deep understanding of customer pain points and competitive landscape.

Nice to have

• Advanced degree (MBA).
• Public speaking experience (webinars, industry conferences).
• Experience in highly regulated industries (government affairs, legal, tax).
• Proficiency in Salesforce, Marketo, and HubSpot.

Culture & Benefits

• Commitment to equal opportunity and non-discrimination in all employment phases.
• Collaborative environment working closely with product, sales, and marketing teams.
• Opportunity to represent the company at industry events and conferences.