Director Of GTM Narrative (MedTech)

TL;DR

Director of GTM Narrative (MedTech): Defining and evolving company-level GTM narrative frameworks for a virtual women’s and family health platform with an accent on aligning B2B and D2C messaging strategies. Focus on translating clinical rigor into compelling stories for executive buyers and members while ensuring consistent communication across corporate pitch decks, campaigns, and product launches.

Location: Must be based in the US (Remote or New York)

Salary: $180,000–$210,000

Company

A mission-driven, award-winning virtual clinic providing comprehensive care for women and families through a digital health platform.

What you will do

• Define and evolve the core company narrative across B2B and D2C channels.
• Own the primary corporate pitch deck and messaging hierarchy.
• Translate complex clinical data and product capabilities into resonant market stories.
• Partner with Product Marketing, Growth, and Brand teams to ensure cohesive positioning.
• Shape narratives for major company moments, including product launches and partnerships.
• Leverage AI and data insights to refine narrative frameworks and development.

Requirements

• 12+ years of experience shaping narrative or messaging at a high-growth tech or healthcare company.
• US-based work authorization and location.
• Proven ability to bridge enterprise and consumer audiences effectively.
• Expert storytelling and writing skills with a focus on data-driven logic.
• Experience partnering with executive leadership and cross-functional marketing teams.
• Ability to thrive in fast-moving, scale-up environments.

Nice to have

• Background in health-tech or regulated industries.
• Experience in management consulting or editorial leadership.
• Track record of messaging impact on revenue and brand perception.

Culture & Benefits

• Employer-covered health, dental, and insurance plans.
• 401k matching with immediate vesting for US-based employees.
• 16 weeks of 100% paid parental leave and new parent stipend.
• Professional development stipend and access to personal career coaching.
• Hybrid work model with in-office meals and collaborative work days.
• Inclusive, award-winning culture recognized by Fortune and TIME.