Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Lead consumer product marketing strategy and messaging for fintech products with an accent on unifying multiple products into clear consumer narratives and go-to-market strategies. Focus on shaping product-market fit, influencing roadmap decisions, and driving cross-functional collaboration for successful product launches and market adoption.

Location: Hybrid in San Francisco or New York, USA

Salary: $171,600 - $225,000 per year

Company

hirify.global builds tools and experiences empowering developers and millions of people to connect financial accounts to apps, partnering with major financial institutions and companies across the US, Canada, UK, and Europe.

What you will do

• Lead consumer positioning and messaging across multiple products to ensure a unified narrative.
• Identify and validate product-market fit using customer insights, data, and experimentation.
• Collaborate cross-functionally with Product, Sales, and Marketing teams to launch and scale products.
• Develop and assist in implementing consumer brand strategy.
• Build ideal customer profiles and translate consumer needs into B2B buyer value propositions.
• Advocate for consumer needs to influence product roadmap decisions.

Requirements

• Location: Must be able to work hybrid in San Francisco or New York, USA.
• 6+ years of product marketing experience, preferably in fintech or consumer technology.
• Experience leading positioning and go-to-market strategies for consumer-facing or platform products.
• Proven ability to influence product and cross-functional stakeholders.
• Strong analytical skills with comfort using funnel metrics to drive strategy.

Culture & Benefits

• Commitment to diversity, equity, and inclusion.
• Supportive environment for candidates with disabilities and reasonable accommodations during hiring.
• Focus on building a diverse team with unique experiences and perspectives.