Product Marketing Manager (Stablecoin & Fintech)

TL;DR

Product Marketing Manager (Stablecoin & Fintech): Bridging the engineering team and users by owning the full customer lifecycle, with an accent on translating complex technical features into compelling narratives, GTM strategy, and customer lifecycle management. Focus on designing and executing end-to-end Go-to-Market campaigns, creating programs for onboarding, activation, and retention, and acting as a technical advisor to key partners.

Location: Remote (Global) / NYC-Hybrid Preferred

Salary: Competitive Compensation: High-tier base salary and meaningful equity/token incentives.

Company

hirify.global is a mission-driven fintech firm building a full-service platform that makes issuing, managing, and integrating digital dollars seamless for developers and institutions alike.

What you will do

• Translate complex technical features into compelling narratives that connect stablecoin solutions to tangible business outcomes.
• Design and execute end-to-end Go-to-Market campaigns for new products.
• Own the post-acquisition customer journey, creating programs for onboarding, activation, and long-term retention.
• Act as a technical advisor to key partners, helping troubleshoot blockers and track success metrics.
• Serve as the "Voice of the Customer" internally, aligning Product, Engineering, and Sales teams on market needs.

Requirements

• 3+ years in a Product Marketing role with a track record of driving measurable metrics like product adoption and activation.
• Direct experience in Web3, blockchain, or fintech is required.
• Comfortable in data-heavy discussions and able to grasp complex technical products quickly.
• Exceptional writing skills with the ability to influence leadership and cross-functional teams.
• Agility to thrive in fast-paced, high-velocity startup environments.

Nice to have

• Experience that blends product marketing with customer success or account management.

Culture & Benefits

• Competitive compensation with high-tier base salary and meaningful equity/token incentives.
• Work on foundational financial technology alongside a team with a high bar for excellence.
• Unlimited PTO, valuing high output and trust in time and recovery management.
• Remote-first culture, collaborating with a global team.
• Support from top-tier VCs like Paradigm and Dragonfly.