Product Marketing Lead (Advertising)

TL;DR

Product Marketing Lead (Advertising): Lead the development and go-to-market strategy of advertising products with an accent on market assessment, customer discovery, and cross-functional coordination. Focus on translating complex technical capabilities into clear customer value, driving product adoption, and mitigating product risks in a fast-paced environment.

Location: San Francisco, USA (onsite)

Salary: $284,000 – $415,000

Company

hirify.global is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity by safely deploying AI products.

What you will do

• Lead market assessment and customer discovery to identify advertiser needs and market trends
• Translate insights into product requirements, positioning, and go-to-market plans with Product and Engineering
• Partner with Design, Data Science, and Analytics to define success metrics and experimentation plans
• Identify and mitigate product risks related to performance, safety, policy, and trust
• Own launch strategy and execution for advertising products including messaging and enablement
• Coordinate cross-functional teams to align workstreams and deliver outcomes on time

Requirements

• Location: Must be based in San Francisco, USA (onsite)
• Strong structured problem solving and ability to manage ambiguous problems
• Experience in advertising ecosystem including measurement, targeting, and auctions
• Experience marketing advertising, marketing tech, platforms, or data/AI products
• Excellent communication skills to translate technical concepts into customer value
• Fluency in qualitative and quantitative research methods

Culture & Benefits

• Equal opportunity employer with commitment to diversity and inclusion
• Reasonable accommodations for applicants with disabilities
• Background checks compliant with applicable US laws and ordinances
• Focus on safety and ethical AI deployment