Senior Performance Marketing Manager (Fintech)

TL;DR

Senior Performance Marketing Manager (Fintech): Designing and executing end-to-end marketing strategies for the US RIA segment with an accent on driving prospect conversion, client retention, and upsell. Focus on leveraging data-driven insights and marketing technology to maximize customer lifetime value and firm growth.

Location: Onsite in New York, NY. Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship.

Salary: $109,000–$170,000 (base salary) + bonus + equity + benefits.

Company

hirify.global is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence, managing nearly $9 trillion in assets for over 1,400 firms.

What you will do

• Design, implement, and optimize multi-channel lifecycle programs for the US RIA segment.
• Develop targeted campaigns to build brand awareness and generate high-quality leads.
• Partner with Customer Success to optimize client implementation and engagement initiatives.
• Execute retention and upsell strategies to drive feature adoption, upsells, and cross-sells.
• Create and curate compelling, segment-specific content and messaging.
• Analyze lifecycle metrics to continuously optimize campaign performance.
• Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing Operations.
• Leverage marketing automation tools (Marketo), CRM systems (Salesforce), and analytics platforms.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Substantial experience in B2B marketing, preferably in financial technology or financial services (US RIA landscape).
• Proven experience in managing and executing multi-channel marketing campaigns.
• Strong project management skills.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship.

Culture & Benefits

• Operate with intention, purpose, and care, owning outcomes.
• Collaborate to unlock the best solutions and deliver lasting value.
• Exceed client expectations and champion their success.
• Drive innovation with bold and unconstrained problem-solving.
• Embrace learning and a growth mindset.
• Equal opportunity employer committed to diversity, inclusion, and belonging.
• Reasonable accommodation for individuals with disabilities provided.