Principal Growth Marketing Manager (AI)

TL;DR

Principal Growth Marketing Manager (AI): Lead the design and execution of innovative growth marketing strategies blending paid, organic, product-led, and community-driven channels to generate pipeline and revenue. Focus on building signal-based, intent-driven programs, running data-driven experiments, and leveraging AI tools to engage technical buyers authentically.

Location: Hybrid role based in New York City, NY or San Francisco, CA.

Salary: $186,000 - $275,000 USD

Company

hirify.global is a startup focused on enabling enterprises to build specialized AI at scale by transforming expert knowledge into data-centric AI solutions.

What you will do

• Design and own a modern growth engine integrating paid, organic, product-led, and community channels into a cohesive pipeline.
• Develop creative campaigns targeting technical audiences with innovative content and interactive experiences.
• Run rapid, structured A/B experiments across the marketing funnel to optimize performance.
• Build intent-based, signal-driven pipeline programs leveraging product and third-party data.
• Collaborate with sales on sophisticated account-based marketing (ABM) strategies for enterprise and frontier lab accounts.
• Partner with marketing operations to develop analytics dashboards and attribution models for resource allocation.
• Leverage AI-powered marketing tools to scale programs efficiently and build cross-functional growth loops.

Requirements

• 8-10 years of experience in growth marketing, demand generation, or performance marketing, preferably in B2B technology, developer tools, or AI/ML.
• Proven track record of building scalable programs that drive pipeline and revenue beyond vanity metrics.
• Experience with signal-based, intent-driven, or product-led growth models beyond traditional MQL approaches.
• Strong data fluency with ability to build dashboards, run experiments, and make analytics-driven decisions.
• Hands-on experience with marketing and sales tools such as Salesforce, Marketo/HubSpot, 6sense or Demandbase, Google Analytics, and Looker.
• Experience with account-based marketing targeting technical buyer personas.
• Creative instincts for developing authentic campaigns for developer and data science audiences.
• Ability to operate effectively in ambiguous, fast-paced startup environments.
• Passion for AI and understanding or eagerness to learn AI/ML concepts including benchmarks and data-centric AI.

Culture & Benefits

• Work in a high-growth startup with market-proven solutions and robust funding.
• Opportunities for career growth, leadership, and cross-functional skill development.
• Supportive environment focused on learning, growth, and shared success.
• Equal Employment Opportunity employer committed to diversity and inclusion.
• Reasonable accommodations provided for individuals with disabilities.