Growth Marketing Lead

TL;DR

Growth Marketing Lead (Marketing): Leading demand generation programs including ABM, paid media, email marketing, events, and marketing automation with an accent on pipeline growth and campaign performance. Focus on scaling proven strategies, optimizing conversion rates, and leveraging AI tools for marketing efficiency.

Location: Remote - United States only

Salary: $160,000 - $200,000

Company

Leader in fraud prevention and AML compliance using AI, machine learning, and device intelligence, serving over 300 banks, retailers, and fintechs worldwide.

What you will do

• Own strategy and performance of ABM, paid search, paid social, email marketing, events, and content sponsorships.
• Build and launch full-funnel campaigns targeting priority accounts and verticals.
• Identify new growth opportunities and translate them into actionable campaign plans.
• Write and optimize copy for emails, landing pages, paid ads, and campaign assets.
• Collaborate with BDR team on list building, outbound sequences, and event outreach.
• Manage marketing operations including segmentation, tracking, dashboards, and automation workflows.

Requirements

• Location: Must be based in the United States
• 8+ years of experience in B2B demand generation or growth marketing.
• Proven track record of driving measurable pipeline growth.
• Strong experience managing ad campaigns and events.
• Hands-on experience with marketing automation and CRM systems.
• Comfortable working in a fast-moving startup environment with high ownership.

Culture & Benefits

• Generous compensation in cash and equity with early exercise options.
• Remote-first culture allowing work from anywhere within the US.
• Flexible paid time off and year-end break.
• Health, dental, and vision insurance coverage for employees and dependents (US and Canada specific).
• 401k matching and RRSP for US and Canada employees.
• Home office setup stipend, MacBook Pro, meal and social meet-up stipends, health and wellness, and learning stipends.