Junior Lifecycle & Retention Marketing Specialist

TL;DR

Junior Lifecycle & Retention Marketing Specialist (Fintech): Execute and monitor multi-channel marketing campaigns using Braze to engage and retain users on an investment platform with an accent on campaign precision, data analysis, and quality assurance. Focus on managing multiple campaigns, optimizing customer segments, and delivering personalized user experiences.

Location: Hybrid or remote from Riga, Latvia or Berlin, Germany

Company

hirify.global is a fintech product company building a platform to help millions across Europe build long-term wealth through accessible investing.

What you will do

• Execute and monitor email, push, and in-app campaigns with precision
• Manage deadlines and dependencies across multiple campaigns and stakeholders
• Build and analyze campaign performance reports using Excel and analytics tools
• Maintain thorough documentation of campaign setups and results
• Conduct quality assurance to ensure accuracy in all outgoing communications
• Help optimize customer segments through data analysis and actionable insights

Requirements

• Location: Must be based in or able to work from Riga, Latvia or Berlin, Germany
• 1+ year of experience in marketing, data analytics, product, or operations
• Advanced Excel skills and strong quality control mindset
• Excellent communication and organizational skills
• Interest in investment and financial products
• Higher education

Nice to have

• Experience with Braze or similar customer engagement platforms
• Experience with project management
• Understanding of A/B testing principles
• Knowledge of email marketing, mobile push notifications, and in-app messaging

Culture & Benefits

• Competitive salary and stock options with equity participation
• Flexible work arrangements including remote, hybrid, and up to three months working from another country annually
• Generous vacation policy beyond legal minimums
• Annual €1,200 learning budget for professional and personal growth
• Well-equipped offices with comfortable environments and amenities
• Diverse international team with inclusive workplace culture