Product Marketing Manager - Investment (Fintech)

TL;DR

Product Marketing Manager - Investment (Fintech): Own the go-to-market for investment products from positioning and launch to adoption across European markets with an accent on building scalable GTM playbooks and creating marketing assets. Focus on running customer discovery, competitor analysis, and driving cross-functional alignment to influence product prioritisation and narrative.

Location: Hybrid in Paris / Milan / Barcelona / Berlin

Company

Europe's leading finance workspace for SMEs with banking at its core, serving 600,000+ customers across 8 European countries, profitable since 2023.

What you will do

• Lead launches of investment products across multiple markets, owning full GTM plan and execution.
• Build scalable investment GTM playbook for multi-product suite including positioning, messaging, packaging, and measurement.
• Create marketing and enablement assets like sales materials, lifecycle comms, and website content in partnership with design and channels.
• Run discovery and insights through customer interviews, competitor analysis, and market research to shape prioritisation.
• Drive cross-functional alignment with Product, Markets, and PMM teams with high ownership and fast decision-making.

Requirements

• Proven Product Marketing / GTM experience for investment / savings / trading / wealth products.
• Comfortable with financial products like deposits, ETFs, crypto, trading/stocks; ideally from fintech / tech companies.
• Strong stakeholder management and drive execution across Product, Design, Growth.
• High ownership, decisive, able to handle ambiguity.
• Proactive with AI/tools while maintaining critical thinking.

Culture & Benefits

• 80+ nationalities, 45% women with 56% in leadership; discrimination-free hiring focused on skills and potential.
• AI deeply embedded: unlimited access to best AI tools, encourage experimentation and critical use.
• Customer-centric culture with NPS of 75 and 4.8 Trustpilot rating from 55,000+ reviews.

Hiring process

• Average process lasts 20 working days.
• May use AI tools to support reviewing applications and assessing responses, but final decisions by humans.