TL;DR

Senior Product Marketing Manager (Banking): Leading the transition for %hirify_global% to become a fully licensed Credit Institution and building a cohesive narrative for banking and financing products with an accent on making the transition smooth, credible, and useful for customers and clearly communicating regulatory changes. Focus on orchestrating the company-wide GTM announcement, defining positioning and lifecycle for financing products, and translating complex banking regulations into transparent, customer-centric marketing messages.

Location: Hybrid role based in Paris, Milan, Barcelona, Berlin, or Belgrade.

Company

%hirify_global% is a product company creating Europe's leading finance workspace for SMEs, combining business-class tools with unwavering 24/7 support.

What you will do

Lead the Credit Institution Go-To-Market (GTM) strategy and orchestrate the company-wide announcement.
Manage the financing product portfolio, defining its positioning and lifecycle to ensure product synergy.
Translate complex banking regulations into transparent, customer-centric, and positive marketing messages.
Drive strategic alignment with C-level executives and the Strategy team for the long-term banking narrative.
Collaborate with Product Managers and Design to build banking value propositions from the ground up.

Requirements

Meaningful experience in a bank or fintech company, ideally involving a Credit Institution (CI) license or credit products.
Proven track record of strategic Go-To-Market (GTM) execution for complex financial products or regulatory announcements.
Comfortable presenting to and challenging C-level stakeholders, and navigating conflicting feedback to drive strategy.
Ability to work with Compliance teams to translate legal constraints into creative ideas.
Fluent English required; speaking French, German, Italian, or Spanish is a plus.

Culture & Benefits

Inclusive work environment with diverse team members (55% international, 44% women, 20% parents).
Offices available in Paris, Berlin, Milan, Barcelona, and Belgrade.
Competitive salary package, meal vouchers, and public transportation reimbursement.
Comprehensive health insurance (country-dependent).
Employee well-being initiatives including access to Moka Care for mental health and offers for sports/wellness.
Progressive disability and parenthood policy, plus childcare benefits with selected partners.
Monthly team events to foster collaboration and team spirit.

Hiring process

Interviews with Talent Acquisition Manager and future managers.
A remote or live exercise to demonstrate your skills.
Process typically lasts 20 working days, with offers usually following within 48 hours.

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