Designer Brand (Lifecycle & Product Marketing)

TL;DR

Designer Brand (Lifecycle & Product Marketing): Creating and evolving visual assets for CRM communications, App Store marketing, and product storytelling with an accent on brand consistency, scalable design systems, and lifecycle marketing. Focus on designing compelling visual narratives, building modular templates, and collaborating cross-functionally to support growth and retention strategies.

Location: Fully remote, work from anywhere

Salary: £65,000 - £85,000 GBP per year

Company

hirify.global is an independent, experimental, fully remote product company reshaping the dialogue on dating and sexuality with a focus on inclusion, diversity, and progressive culture.

What you will do

• Own visual execution of CRM communications ensuring clarity, consistency, and brand integrity.
• Design and evolve App Store marketing assets including Custom Product Pages and In-App Events.
• Translate product updates and lifecycle moments into compelling visual narratives.
• Build and maintain modular templates, design libraries, and scalable systems to improve efficiency.
• Collaborate with copywriters and marketing teams to support launches and recurring campaigns.
• Iterate on creative based on engagement and conversion insights.

Requirements

• Experience owning recurring marketing or product-facing surfaces with consistent brand maintenance.
• Proficiency in Figma and building scalable design systems and component libraries.
• Ability to translate product features into clear, engaging visual storytelling.
• Comfortable partnering cross-functionally with growth, product, or marketing teams.
• Fully remote work environment with no location restrictions.

Nice to have

• Experience designing for CRM platforms, lifecycle marketing, or retention campaigns (Braze experience a plus).
• Experience with App Store creative and platform-specific constraints.
• Interest in the intersection of sexuality, relationships, and technology.
• Experience working in remote, distributed teams.

Culture & Benefits

• Flexible working hours and unlimited paid time off.
• Fully remote working situation with autonomy and fluid culture.
• Home office and learning & development budgets.
• On-demand therapy sessions and mental health support.
• In-person meetups and a culture promoting inclusion, diversity, and kindness.

Hiring process

• Screening call with recruiter to discuss role fit and general questions.
• Conversation with hiring manager focusing on past work experience and role details.
• Candidate challenge evaluating relevant skills, typically about one hour.
• Meeting with potential team members to discuss processes and employee experience.
• Offer typically made within two weeks with flexible start date.
• All interviews conducted remotely with scheduling flexibility.