TL;DR
Senior Mobile Growth Manager (Marketing): Leading user acquisition, ASO, funnel optimization, and growth experiments to scale a mobile app's growth with an accent on ROI analysis, data-driven decision making, and cross-functional collaboration. Focus on designing and executing high-impact growth initiatives, optimizing conversion funnels, and driving measurable revenue impact globally.
Location: Berlin, Germany with hybrid work and up to two remote days per week, plus a Work From Anywhere policy allowing work from almost anywhere in the world.
Company
hirify.global is a product company specializing in software solutions.
What you will do
- Lead user acquisition campaigns across Meta, TikTok, Google UAC, and Apple Search Ads focusing on ROI through CAC vs. LTV analysis.
- Manage ASO strategy including creative testing, keyword optimization, localization, and A/B testing of store assets.
- Drive funnel optimization by collaborating with product teams on onboarding flows, paywalls, and pricing strategies.
- Design and execute growth experiments across acquisition, activation, retention, and monetization.
- Build dashboards, run cohort and funnel analyses, and manage attribution using Adjust or AppsFlyer.
- Collaborate cross-functionally with design, engineering, and CRM teams to produce high-performing creative assets and campaigns.
Requirements
- Location: Based in or able to work from Berlin, Germany
- Proven track record in mobile app revenue growth, preferably subscription/SaaS experience.
- Hands-on experience with paid user acquisition, ASO, and growth experiments.
- Fluency in data analysis, attribution, and funnel metrics with ability to turn insights into action.
- Familiarity with MMPs, SKAN, ATT, GDPR, and mobile measurement best practices.
- Strong collaboration skills across marketing, product, design, and data teams.
Nice to have
- Experience with pricing/paywall testing, retention campaigns, and global market expansion.
Culture & Benefits
- Dedicated time and budget for professional growth including conferences and online learning.
- Health and wellness benefits including online workouts, gym membership compensation, and mental health checks.
- Choice of technical equipment and tools.
- Community events such as yearly workation, team buildings, and celebrations.
- Public transport cost compensation in Berlin.
- Work-life balance with hybrid work and Work From Anywhere policy.
- Premium hirify.global accounts for employees and their families.
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