Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Marketing): Own and optimize the full lifecycle marketing strategy from lead acquisition to sales-qualified conversations with an accent on behavior-driven nurture journeys and segmentation. Focus on designing, executing, and analyzing multi-channel campaigns to accelerate leads through the funnel and improve pipeline quality.

Location: San Francisco, CA (Full Time On-Site)

Salary: $160,000–$180,000

Company

hirify.global builds foundational AI agent engineering tools and platforms used by startups and large enterprises, backed by $125M Series B funding from top investors.

What you will do

• Own lead nurture lifecycle from acquisition to sales-qualified conversations across email and other channels.
• Build and manage segmented email campaigns using lead source, firmographic data, behavioral signals, and intent triggers.
• Design audience logic and A/B tests to deliver timely messages in the buying journey.
• Support product onboarding flows to guide new users to activation milestones.
• Analyze lifecycle journey metrics and optimize campaigns based on data insights.
• Collaborate across marketing, product, and customer success teams to integrate lifecycle programs.

Requirements

• Location: Must be based in San Francisco, CA for full-time onsite work
• 3–5 years experience in lifecycle marketing or relevant growth roles.
• Strong skills in audience segmentation, behavioral trigger logic, and marketing automation platforms (e.g., HubSpot, Marketo, customer.io).
• Analytical mindset with ability to pull data, build reports, and optimize campaigns.
• Ability to work independently in ambiguous environments and collaborate cross-functionally.

Culture & Benefits

• Competitive compensation including base salary, variable pay, and meaningful equity.
• Medical, dental, and vision coverage, flexible vacation, 401(k) plan, and life insurance.
• Locally competitive benefits for EU, UK, and APAC team members.