User Lifecycle Specialist (Marketing)

TL;DR

User Lifecycle Specialist (Marketing): Engaging and retaining paid subscribers in the US and Canadian markets with an accent on customer journey development and family member conversion. Focus on ambassador programs, partner launches, and data-driven optimization of lifecycle marketing efforts.

Location: Hybrid in New York City. Must be able to work from the New York office.

Salary: $80,000 - $90,000 USD

Company

hirify.global is revolutionizing workplace wellness by connecting employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep.

What you will do

• Drive retention and upsell strategies through targeted marketing initiatives.
• Lead the Ambassador Program, activating subscribers as advocates.
• Use analytics to measure the impact of engagement initiatives and optimize lifecycle marketing efforts.
• Collaborate with cross-functional teams to manage initiatives and gather input from local teams.
• Identify local trends, benchmark competitors, and prioritize implementation.
• Oversee the creation of creative assets, maintaining consistency across channels.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years of experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
• Excellent analytical skills with a data-driven approach.
• Hands-on experience with CRM tools like Braze or equivalent.
• Strong attention to detail in project management and campaign development.

Nice to have

• Experience launching an ambassador or community program.
• Experience developing playbooks, documentation, and reporting frameworks.

Culture & Benefits

• Free Gold-level hirify.global membership with access to onsite gyms and studios.
• Health, dental, and vision insurance, along with telehealth access.
• 401(k) match, short-term and long-term disability, and life insurance.
• Hybrid and remote options, with a one-time reimbursement for home office equipment and a monthly work allowance.
• Minimum of 25 days PTO per year, with an additional day for each year of tenure (up to 5).