Media Planner

TL;DR

Media Planner (Marketing): Manage media strategy, planning, trafficking, reporting, and campaign implementation with an accent on digital media trends and campaign optimization. Focus on coordinating campaign execution, data analysis, and collaboration across teams to support media initiatives.

Location: Toronto, Canada, with hybrid work requiring office presence at least 2 days a week

Salary: $60,000 - $65,000 CAD

Company

hirify.global is a global digital experience design agency focused on delivering innovative marketing solutions.

What you will do

• Coordinate management, trafficking, optimization, and reporting of all media campaign initiatives.
• Set up and execute media campaigns collaborating with internal teams and clients.
• Support Media Leads with reporting templates, data analysis, and client presentations.
• Provide insights into campaign analysis and optimization.
• Research and prepare information for paid media plans, RFPs, and presentations.
• Build and maintain relationships within the media community and stay updated on media trends.

Requirements

• Location: Must be based in Toronto or able to commute to office at least 2 days per week
• 2+ years experience in media planning and ad trafficking.
• Proficient with Google Campaign Manager trafficking and reporting.
• Knowledge of digital media, social media, and ad trafficking software for display, video, and mobile.
• Strong communication, multitasking, and project management skills.
• Proficient in MS Office, especially Excel.

Nice to have

• Experience with major social media ad platforms (Facebook, Instagram, Pinterest, LinkedIn, TikTok).
• Hands-on experience managing paid social campaigns.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages including vacation, sick leave, and flex days.
• Early dismissal Fridays at 3:00 PM local time.
• Access to internal learning and development programs.
• Enterprise-wide employee discounts and affinity groups.