Head Of Influencer Marketing (Adtech)

TL;DR

Head Of Influencer Marketing (Adtech): Leading a centralized influencer marketing function, setting global strategy, and developing best practices for regional teams with an accent on building scalable frameworks and strategic partnerships. Focus on embedding influencer marketing across the customer journey and driving global collaboration and innovation.

Location: Hybrid, UK - Leeds

Company

hirify.global is a cutting-edge sports streaming company that offers a dynamic work environment with career growth and lifestyle balance.

What you will do

• Deliver hirify.global’s global influencer marketing strategy across performance, brand, and fan engagement objectives.
• Build and maintain a central operating model that empowers regional teams through frameworks, guidelines, and toolkits.
• Act as a strategic partner to regional teams, providing support, approvals, and quality control on major campaigns.
• Lead global influencer activations for key rights, partnerships, and brand moments.
• Foster relationships with talent agencies, platforms, and tech partners to drive global collaboration and innovation.
• Develop and lead a small high-impact central team, while working closely with dotted-line regional leads.

Requirements

• Extensive experience leading influencer marketing strategies in a central or global capacity.
• Strong understanding of regional market dynamics and how to scale influence programs across multiple geographies.
• Experience building playbooks, frameworks, and central toolkits for use by local teams.
• Deep knowledge of creator platforms (TikTok, Instagram, YouTube, Twitch) and creator marketing tools (e.g., CreatorIQ, Traackr, Upfluence).
• Strong stakeholder management skills across marketing, legal, commercial, and comms.
• Skilled at analysing performance and delivering insights that drive continuous improvement.

Culture & Benefits

• Access to hirify.global.
• 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance, life assurance, pension contributions up to 5%.
• Family friendly community including enhanced parental leave.
• Opportunity for flexible working.
• Access to our internal speaker series and events.