Director of Marketing (Adtech)

TL;DR

Director of Marketing (Adtech): Leading marketing and communications with a strong emphasis on driving lead and demand generation and developing robust go-to-market strategies. Focus on translating marketing efforts directly into a healthy sales pipeline and market penetration.

Location: Onsite in Garden Grove, CA

Salary: $190,000 - $210,000 USD

Company

hirify.global is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation.

What you will do

• Develop and execute comprehensive lead and demand generation strategies to fill and accelerate the sales pipeline.
• Design and implement data-driven go-to-market strategies for new product introductions and market expansions.
• Oversee digital marketing initiatives, including SEO, social media, email marketing, and website optimization, with a primary focus on driving qualified online traffic and improving conversion rates for lead capture.
• Provide marketing leadership for attendance at events and conferences, with a focus on generating high-quality leads from these events.
• Collaborate with sales and business development teams to ensure marketing efforts directly align with sales targets and market trends.
• Analyze market trends, consumer behavior, and sales data to refine and optimize lead generation and go-to-market strategies.

Requirements

• At least 15 years of experience in the automotive or transportation industries, ideally in a company that operates through both direct sales and franchise dealership networks.
• Proven track record of success in developing and executing lead generation, demand generation, and go-to-market strategies.
• Strong grasp of the dynamics of the commercial automotive and EV marketplaces.
• Strong digital marketing expertise, including social media, SEO, and content strategy, specifically applied to lead and demand generation.
• Experience in leading marketing and communications tools, e.g., Sprout Social, Mailchimp, HubSpot, Cision, MuckRack, etc., with a strong preference for CRM and marketing automation platforms used for lead management.
• Startup experience preferred.

Culture & Benefits

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits