Senior Marketing Manager (Fintech)

TL;DR

Senior Marketing Manager (Fintech): Leading marketing strategy and driving growth within a highly regulated landscape, focusing on building institutional credibility and trust in emerging markets. Focus on multi-channel marketing strategies tailored to the fintech, crypto, and payments sectors, optimizing campaign performance and maximizing impact through data-driven insights.

Location: Based in EST timezone. Preference for hybrid work in Jersey City.

Salary: $160K - $220K

Company

High-performance financial technology organization dedicated to transforming the global movement of money, constructing a next-generation stablecoin infrastructure.

What you will do

• Develop and oversee multi-channel marketing strategies tailored to the fintech, crypto, and payments sectors.
• Lead brand messaging and thought leadership initiatives to build institutional credibility and trust in emerging markets.
• Partner with product, compliance, and sales teams to ensure go-to-market strategies align with both market opportunities and global regulatory obligations.
• Plan and execute marketing campaigns across digital, event, and PR channels, prioritizing educational content and regulatory adherence.
• Track marketing performance through advanced analytics tools to provide insights for continuous improvement.
• Maintain an up-to-date understanding of crypto market trends, the competitive landscape, and evolving global regulatory requirements.

Requirements

• Experience: Proven success in a senior marketing role within the fintech, crypto, or blockchain industries, specifically navigating regulated markets.
• A track record of driving brand growth, demand generation, and customer engagement through both creative and analytical approaches.
• High level of expertise in marketing analytics, CRM platforms, and automation tools (e.g., HubSpot, Salesforce, Google Analytics).
• Exceptional ability to translate complex financial and technical concepts into clear, trust-building narratives.
• An entrepreneurial spirit suited for an individual contributor role with the ambition to scale into a management position as the organizational scope increases.
• Deep understanding of stablecoins, decentralized finance (DeFi), and the broader financial technology ecosystem.

Culture & Benefits

• The opportunity to build foundational infrastructure for the future of global finance.
• A clear path toward leadership as the team and product suite expand.
• A mission-driven, high-velocity environment that supports professional development without ego.
• Direct involvement with a firm backed by world-class venture capital leaders.

Hiring process

• Initial Interview: A strategic discussion with the CEO to review professional background and alignment with the firm's mission.
• Product Alignment Interview: A call with the Head of Product to discuss go-to-market strategies, technical understanding, and cross-functional collaboration.