Senior Marketing Manager (Fintech)

TL;DR

Senior Marketing Manager (Fintech): Lead marketing strategy and brand building for a stablecoin infrastructure platform with an accent on navigating regulated financial markets and driving demand generation. Focus on developing compliant multi-channel campaigns, aligning cross-functional teams, and leveraging analytics to optimize performance.

Location: Hybrid in New York City, USA

Salary: $160000 - $220000

Company

hirify.global is a startup building a full-service platform to transform money movement using stablecoins, backed by world-class investors.

What you will do

• Develop and oversee multi-channel marketing strategies aligned with fintech and crypto business objectives.
• Lead brand positioning and thought leadership to build credibility in regulated markets.
• Collaborate with product, compliance, and sales teams to ensure regulatory adherence in go-to-market plans.
• Plan and execute integrated marketing campaigns focused on trust, education, and compliance.
• Analyze marketing performance and deliver data-driven insights for continuous improvement.
• Monitor crypto market trends and evolving global regulatory requirements.

Requirements

• Location: Hybrid role based in New York City, USA
• Deep expertise in fintech or crypto/blockchain with strong understanding of stablecoins.
• Proven success navigating complex regulated financial markets.
• Experience in strategic marketing planning and analytics tools like HubSpot, Salesforce, and Google Analytics.
• Strong communication skills to align messaging across teams.

Culture & Benefits

• Opportunity to impact the future of online value movement through stablecoin infrastructure.
• Growth potential from individual contributor to leadership role.
• Work in a small, mission-driven, high-performance crypto-native startup team.
• Culture valuing clear thinking, ownership, and fast decision-making.
• Competitive salary and benefits package aligned with experience and performance.