Product Marketing Manager (B2B SaaS)

TL;DR

Product Marketing Manager (B2B SaaS): Driving industry-specific positioning, go-to-market execution, and sales enablement for an AI-powered customer engagement platform with an accent on understanding customer needs and market dynamics. Focus on leading product launches, synthesizing market insights for product roadmap, and building data-backed ICP profiles.

Location: Hybrid (Utrecht, Netherlands), with the possibility to work abroad for 2 months per year.

Company

hirify.global is building an AI-powered customer engagement platform, recognized as a WhatsApp Business Solutions Provider, with Series A investment of $36M.

What you will do

• Lead product launches by briefing marketing teams and driving market strategies.
• Bridge the gap between market and product roadmap using deep insights and ICP/persona intelligence.
• Conduct deep-dive research through sales calls, customer interviews, and secondary market analysis.
• Build dynamic, data-backed ICP profiles to inform marketing campaigns and sales outreach.

Requirements

• 1-3 years of experience in B2B SaaS Product Marketing.
• Possess an inquisitive mindset for digging through CRM data, sales recordings, and customer interviews.
• Ability to translate effectively across Product, Sales, and Growth teams.
• Comfortable with operational agility in a fast-paced startup environment.
• Skills in evidence-based storytelling using real customer language and market data.

Nice to have

• Proficiency with Revenue Intelligence tools like Gong or Chorus.
• Analytical skills to assess campaign performance data in HubSpot or GA4.
• Vertical expertise in E-commerce, Travel, or Hospitality workflows.

Culture & Benefits

• Clear career growth paths and support from your manager.
• Hybrid working model with 2 months per year to work abroad.
• Access to mental health support with free sessions from on-demand psychologists.
• Learning budget and 2 extra days off for courses or conferences.
• 28 vacation days for rest and travel.
• Travel reimbursement to the Utrecht HQ.
• Monthly internet and phone allowance.
• Daily warm lunches prepared at the Utrecht office.
• Pension contribution for future planning.
• Opportunity for an unpaid sabbatical after two years of service.