Senior Performance Marketing Specialist (B2B SaaS)

TL;DR

Senior Performance Marketing Specialist (B2B SaaS): Leading customer acquisition across paid and organic channels for a distributed marketing platform with an accent on demand generation and capture strategy. Focus on managing Google Ads, LinkedIn, SEO, and AI-powered search platforms, optimizing funnels, and analyzing performance for pipeline and revenue growth.

Location: This role is based at our headquarters in Amsterdam, requiring 60% office presence. Visa sponsorship is not available for this role.

Salary: €4,800–€5,800 per month

Company

hirify.global is a leading distributed marketing platform that helps franchise and multi-location brands execute effective local marketing at scale.

What you will do

• Manage and optimize paid marketing channels (Google Ads, LinkedIn, comparison sites) and explore emerging platforms like AI search.
• Develop and execute Account-Based Marketing (ABM) strategies for high-value accounts.
• Build and optimize the full marketing funnel, from awareness to sales-accepted opportunities.
• Collaborate with product marketing and design to create targeted campaigns and email programs to drive pipeline.
• Design and optimize landing pages to maximize lead quality.
• Analyze performance data across all channels to derive insights and ensure CRM data quality.

Requirements

• 5+ years of B2B performance marketing experience, ideally in SaaS, with demonstrated success in customer acquisition.
• Hands-on expertise with paid channels including Google Ads, LinkedIn, and other performance platforms.
• Experience with Account-Based Marketing (ABM) strategies and strong understanding of SEO principles.
• Excellent English proficiency, a data-driven mindset, and strong analytical skills.
• Ability to work independently as a self-starter while collaborating effectively across teams.
• Bachelor's degree or equivalent in a relevant field.

Nice to have

• Familiarity with HubSpot and marketing tools like Apollo, Supermetrics, Looker Studio, and Ahrefs.
• Experience with AI tools and automation for marketing optimization.
• Startup or scale-up experience.

Culture & Benefits

• Unlimited PTO with a 4-week minimum to ensure work-life balance.
• Flexible working hours with partial remote work options (60% office presence).
• Corporate pension.
• Professional development resources to support your growth.
• hirify.global Employee Stock Incentive Plan.

Hiring process

• Resume review to check if you're a good fit.
• Phone screening to check experience and motivation.
• First interview to dive deeper into background and approach.
• Practical assessment with a case presentation in a second interview.
• Reference check to gain further insights.
• Offer to join the hirify.global team.